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With the brand strategy written and the brand positioning clearly defined, it is now time to develop the creative concepts. Choose your agency carefully. We have a Creative Director working who works with different free- lance designers – brought in for the brief. We ensure the right team work on your brand.
Copy writing has to be one of the least appreciated skills in the creative world. They are actually the highest paid people, the ones who can make a brief come alive and deliver a message which cuts through the noise and clutter of your sector. They are worth paying for and spending time with.
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The music or background to the design work, can create the atmosphere and setting for your brand. It requires time and research to find the right piece of music and feel to your concept.
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If the brand positioning is right and the Director is good, you will get the results you want. It is worth spending time with your agency and film company. Performances and a good script will make the video come alive. At i-dbrand we have the experience to make sure the script is right before we roll any film. The results have been exciting and astonishing.