Brand Strategy

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Building Brand Strategy

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The brand strategy is compiled from all the team input, interestingly the very team who struggled to assess their own brand have now joined together to provide all the input to the brand’s future direction. The guidance provided by skilled facilitators cannot be be undervalued. The composing of all the resulting Worksession elements will give the brand both the commercial and strategic direction.

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The experience of both the Partners draw on global and multi sector knowledge to ensure the Strategy is both commercially viable and personally achievable by the brand team. It defines carefully the steps for investment or management action to be taken towards a five year plan.

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The brand strategy and brand positioning need to be closely refined to work effectively and realistically. One should lead from the other but often this is not the case, and i-dbrand take care to ensure the team are motivated behind the proposals and follow up on execution working closely with clients along the brand journey. This may involve creative agency pitching and development of the creative routes.

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The assessment stages depend on how far i-dbrand are engaged, the brand strategy presentation can be the final stage of the work, or it can be continued through to a more executional stage depending on the brand requirements. Team coaching and creative development are additional services which help to build up team confidence and provide senior consultant marketing expertise.

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